WHOS
WHO.

WHERE

QUESTIONS MEET THEIR MATCH.

matching users with the ideal advisors, powered by a self learning artificial intelligence engine for personalized, high- quality guidance for every challenge.

Our Story.

Our Story.

At Who’s Who, we believe that building a successful business shouldn’t be a lonely, overwhelming experience. Too often, entrepreneurs are told to struggle through challenges alone or endlessly search for advice that may not even be right. Honestly, that’s just draining—and it doesn’t get you anywhere.

I founded Who’s Who because I’ve been there. Feeling stuck, uncertain, and overwhelmed. The right advice at the right time turned things around for me, and I truly believe every entrepreneur deserves that kind of support.

The problem is, the right advice is hard to find. Not everyone has access to experienced mentors when they need them most. That’s why we built Who’s Who.

We’re here to offer more than just advice—we provide real, personalized guidance that adapts to your unique challenges. Our technology learns from every interaction to ensure you’re always matched with the right person, every time. No more wasted time or endless searching—just genuine, actionable help when you need it.

The journey is tough, but you don’t have to do it alone. Who’s Who is here to help you every step of the way.

I’m beyond excited to be part of this, and I can’t wait for you to experience the power of personalized advice that truly makes a difference.

Let’s make it happen.

WHOS
WHO.

Salwa Radwi

Founder.

Why Saudi

is our home

The digital transformation market is growing at a CAGR of 19%, indicating strong potential for digital advisory platforms.

At Who’s Who, we are driven by a culture of innovation, collaboration, and relentless growth. Our vision for Saudi Arabia is to empower entrepreneurs and businesses of all sizes by making access to expert guidance seamless, personalized, and impactful. We believe in building a community where ideas are nurtured, challenges are met with smart solutions, and everyone—from the youngest startup to established enterprises—has access to the resources they need to thrive.

As Saudi Arabia continues its transformation through Vision 2030, we’re committed to being a catalyst for that change. Our technology is designed to adapt and scale with the unique needs of the region, ensuring that local businesses not only survive but grow into global powerhouses. By fostering a supportive ecosystem where knowledge is shared freely, we’re helping drive Saudi Arabia’s economic future, one connection at a time.

At Who’s Who, growth is more than just a goal; it’s a culture. And we’re excited to be part of Saudi Arabia’s journey toward a prosperous, innovative future.

How it works?

1. Comment your challenge:

You’ve got a business challenge, big or small. Whether you’re scaling, navigating tough decisions, or seeking a fresh perspective, the first step is to describe the issue you’re facing. We know time is precious, so keep it clear and concise. Your challenge is the foundation for finding the right solution quickly.

2. Advisor Bidding

Not all advice is created equal. That’s why we let top advisors bid for your attention. After you submit your challenge, advisors will offer their unique approach to solving it. This bidding process ensures you get the most qualified expert with a solution that best matches your needs—giving you the opportunity to choose the advisor whose expertise speaks to you the most.

3. Engage Anonymously

Business decisions are tough, and sometimes, you need to ask the hard questions. That’s why we provide an anonymous connection with your chosen advisor.
Whether via text, phone, or Zoom, you’ll get a safe space to discuss your challenge openly, without the fear of judgment. The goal is simple: get to the right answers without the barriers.

-- Who’s Who delivers speed, efficiency, and expert guidance exactly when you need it. Each step is designed to provide the right help at the right time, ensuring you can tackle your business challenges head-on.

4. Get Real-Time Feedback

No waiting around for answers. Once you’re connected, you’ll receive actionable, real-time advice tailored to your situation. This fast, dynamic approach ensures that you can implement solutions immediately and keep moving your business forward.

What’s in it for the advisors?

Limited Revenue Streams:

Many experienced advisors struggle to secure consistent work, relying on word-of-mouth and traditional networks. This results in underutilized expertise and missed income.

Lack of Efficient Client Matching:

Advisors often find it hard to match with clients whose needs align with their skills. This mismatch leads to wasted time and reduced productivity.

Lack of Market Insights:

Without access to real-time data and market trends, advisors can't tailor their services effectively, limiting their impact and earnings potential.

Investement & Growth Opportunities:

Advisors miss chances to expand their professional network, access future employees, or discover investment opportunities, limiting career growth and business potential.

Lack of Accessible Business Advice:

In Saudi Arabia, SMEs contribute 20% to GDP but face a high failure rate. According to the General Authority for Small and Medium Enterprises (Monsha'at), 50% of SMEs fail within their first five years due to lack of timely and affordable advice.

Need for Confidentiality:

Many business owners require non-judgmental and confidential advice, which is hard to find in traditional advisory settings. This need for privacy often prevents them from seeking help, leading to missed opportunities for growth and improvement.

Loss of Economic Impact:

Without effective advisory services, Saudi Arabian SMEs risk losing approximately $15 billion annually due to operational inefficiencies and missed growth opportunities. This loss significantly hampers the country’s goal of increasing SME GDP contribution to 35% by 2030 as part of Vision 2030.

What are we solving for?

want to be the first
 to try our beta?

WHOS
WHO.

sign up via the link below: www.whoswho.com

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Let's match you with the perfect advisors, powered by a personalized AI tool to help provide you with high- quality guidance for every challenge.

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  • Who's Who
  • Riyadh, Saudi Arabia